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The annual Africa Energy Indaba is pleased to announce that CNN International has once again signed on as its official International Broadcast Media Partner for 2012. The partnership, which was first forged in 2011, will once again place Africa’s energy agenda on the global stage. The association will see CNN International taking a significant presence at the Indaba, and a major awareness-building advertising campaign for the event on CNN across TV and online. “We are pleased to have formalised this relationship, which will raise awareness of the Africa Energy Indaba in new markets across the globe. Our commercial campaign on CNN provides us with an effective and valuable way to reach fresh audiences, with the ultimate aim of working towards finding solutions to Africa’s energy challenges as well as providing a platform to conduct business in the energy sector.” says Liz Hart, Managing Director of the Africa Energy Indaba. The Indaba aims to extend its reach through the partnership, highlighting the event as the leading forum for debate on Africa’s energy challenges and solutions. With the central theme of the event, “Unleashing Africa’s Energy Potential” in mind, the event programme aims to formulate actionable ideas and proposals that will benefit the continent’s billion people. Rani R Raad, SVP & MD, Ad Sales and Business Development, CNN International, said: “How Africa and the world solve the energy challenges we face will impact on us all, and debate is a hugely important part of that process. For that reason we’re delighted to continue our support of the Africa Energy Indaba.” About the Energy Indaba: Energy Indaba 2012 will be held from the 21 to 23 February 2012, at the Sandton Convention Centre, Johannesburg, South Africa. The conference continues to grow and has become the foremost forum for debating Africa’s energy solutions and focuses on: African power suppliers; alternative and renewable energies; oil and gas; the legal and regulatory framework, and investment opportunities in African energy projects. The exhibition has become a significant market-place for African and international stakeholders doing business in Africa’s energy sector. CNN International: CNN International advertising sales deliver innovative and creative media solutions that go beyond the norms of standard advertising to deliver results. The team strives to build long-term strategic partnerships with all clients, addressing individual commercial needs and offering turn-key solutions to support client marketing strategies through extensive resources including the Tourism Advertising Solutions & Knowledge Group (TASK), CNN Ad Sales’ in-house creative unit Turner Commercial Productions (TCP) our dedicated PR and Marketing team. For more information on advertising on CNN International, please e-mail Sales Director Reme Al-Saiegh at reme.al-saiegh@turner.com. |
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